Direct bookings
Direct bookings: where your hotel is losing enquiries
Before paying more commission or advertising, find the 5 places where an independent hotel loses guests who were already interested, and how to win them back.
ROMY BLOG
The Romy blog: AI for hospitality
Practical guides for hoteliers: direct bookings, WhatsApp, reviews, upselling and AI. One new article every day, short and concrete answers.
Latest articles
Reviews and reputation
Replying to hotel reviews: write for the people about to book
Travellers comparing hotels read your replies to reviews. Structure, positive and negative examples, timing and mistakes to avoid, so replies help you sell.
AI in hospitality
AI agent for hotels: what it is, and why it is not a chatbot
A hotel AI agent understands the request, acts in the PMS and hands over to the team. Definition, difference with a chatbot, limits and questions to ask before buying.
Guest messaging
WhatsApp for hotels: the 24-hour window, templates, Meta pricing
How the WhatsApp Business Platform works for a hotel: the 24-hour window, message templates, Meta’s per-message pricing, consent and the limits to plan for.
By topic
Direct bookings
Winning commission-free direct bookings: conversion, channels, follow-up and PMS.
Guest messaging
WhatsApp, Instagram, RCS and SMS to talk to guests before, during and after the stay.
Reviews and reputation
Replying to reviews, lifting your rating and turning feedback into action.
AI in hospitality
AI agents, automation and GDPR: what actually changes for hoteliers.